41) An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
42) Ad groups should be used to:
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
43) When setting up an AdWords account, choose your currency and permanent time zone carefully because:
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
44) Which are required components of an ad group running on the Search Network?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
45) Which is a factor that Google uses to target ads to users based on physical location?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
46) Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
47) Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile devices
48) Which is a benefit of Manager Defined Spend (MDS)?
A) Automatic bidding adjustments for Conversion Optimizer users
B) Control over managed account budgets for My Client Center (MCC) account-users
C) Advanced permissions control for billing preferences in multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
49) A benefit of My Client Center (MCC) is the:
A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts simultaneously
50) Which is a best practice for creating effective ad text?
A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
51) A My Client Center (MCC) account functions primarily as:
A) a separate AdWords account with its own keywords and campaigns
B) a dashboard that allows clients view-only access to AdWords reports
C) an umbrella account that allows for access to individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by resellers and agencies
52) An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
A) determine the target return on investment (ROI) for a given ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
D) impact search results and cost-per-click (CPC) on the Google Display Network
53) It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
54) The Opportunities tab with AdWords can be used to:
A) Create and edit campaigns, ads, keywords, and campaign settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your daily budget
D) Find keyword, bid, and budget ideas that can help improve your campaign performance
55) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
56) Why should you avoid adding duplicate keywords across ad groups?
A) Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads will be disapproved
D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.
57) Which best describes keyword contextual targeting?
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
58) An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
59) Quality Score on Google search is evaluated
A) every 48 hours
B) Every time someone does a search that triggers your ad
C) none of these answers is correct
D) every 24 hours
60) The main goal of automatic cost-per-click (CPC) bidding is to
A) generate as many clicks as possible within an advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an advertisers target budget
D) achieve the target average CPC specified by the advertiser
61) Location extensions can:
A) help show product information in a visual manner within your ad unit
B) help exclude locations where you do not have available stores.
C) help reduce your CPC bids depending on the location of a user
D) help nearby consumers find or call your nearest storefront
62) Which can be controlled at the ad-group level of an AdWords account?
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
63) Which is a benefit of AdWords for search marketing?
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential customers
64) When a campaign is showing as “Pending” within AdWords, it is:
A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
65) Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
66) If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search Network
67) Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
68) By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A) create additional AdWords accounts for low-performing keywords
B) create duplicate ad groups with identical keywords and different ad variations
C) compare campaign performance to that of individual competitors
D) determine if campaigns are meeting overall marketing and conversion goals
69) What type of bidding method is used to manage image ads on the Google Display Network?
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
70) What happens as a result of a search campaign consistently meeting its daily budget?
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
71) What best describes Enhanced Cost-Per-Click (ECPC)
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
C) ECPC is a Quality Score boost for advertisers using ad extensions
D) ECPC is the discount applied to your Max CPC to determine actual CPC
72) Grouping similar keywords together in an ad group will:
A) ensure that the ads and keywords in that ad group are approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC) within a narrow range
D) allow an advertiser to use only broad match keywords
73) If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
A) automatically try to show the best performing ad more often
B) automatically increase your quality score based on the average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC the most often
D) automatically lower your bids according to your CPA goal
74) You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A) You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
75) With social extensions, how are +1s calculated for your ad and Google+ page
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
76) Which potential factor does Google use to calculate a search campaigns recommended daily budget?
A) Impressions
B) Conversions
C) Transactions
D) Placements
77) A lower CPA does not necessarily indicate higher profit. Why?
A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume, reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
78) Which best describes the “Optimize” ad rotation setting in AdWords?
A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
C) The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
D) The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page
79) In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
80) Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
42) Ad groups should be used to:
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
43) When setting up an AdWords account, choose your currency and permanent time zone carefully because:
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
44) Which are required components of an ad group running on the Search Network?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
45) Which is a factor that Google uses to target ads to users based on physical location?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
46) Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
47) Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile devices
48) Which is a benefit of Manager Defined Spend (MDS)?
A) Automatic bidding adjustments for Conversion Optimizer users
B) Control over managed account budgets for My Client Center (MCC) account-users
C) Advanced permissions control for billing preferences in multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
49) A benefit of My Client Center (MCC) is the:
A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts simultaneously
50) Which is a best practice for creating effective ad text?
A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
51) A My Client Center (MCC) account functions primarily as:
A) a separate AdWords account with its own keywords and campaigns
B) a dashboard that allows clients view-only access to AdWords reports
C) an umbrella account that allows for access to individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by resellers and agencies
52) An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
A) determine the target return on investment (ROI) for a given ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
D) impact search results and cost-per-click (CPC) on the Google Display Network
53) It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
54) The Opportunities tab with AdWords can be used to:
A) Create and edit campaigns, ads, keywords, and campaign settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your daily budget
D) Find keyword, bid, and budget ideas that can help improve your campaign performance
55) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
56) Why should you avoid adding duplicate keywords across ad groups?
A) Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads will be disapproved
D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.
57) Which best describes keyword contextual targeting?
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
58) An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
59) Quality Score on Google search is evaluated
A) every 48 hours
B) Every time someone does a search that triggers your ad
C) none of these answers is correct
D) every 24 hours
60) The main goal of automatic cost-per-click (CPC) bidding is to
A) generate as many clicks as possible within an advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an advertisers target budget
D) achieve the target average CPC specified by the advertiser
61) Location extensions can:
A) help show product information in a visual manner within your ad unit
B) help exclude locations where you do not have available stores.
C) help reduce your CPC bids depending on the location of a user
D) help nearby consumers find or call your nearest storefront
62) Which can be controlled at the ad-group level of an AdWords account?
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
63) Which is a benefit of AdWords for search marketing?
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential customers
64) When a campaign is showing as “Pending” within AdWords, it is:
A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
65) Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
66) If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search Network
67) Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
68) By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A) create additional AdWords accounts for low-performing keywords
B) create duplicate ad groups with identical keywords and different ad variations
C) compare campaign performance to that of individual competitors
D) determine if campaigns are meeting overall marketing and conversion goals
69) What type of bidding method is used to manage image ads on the Google Display Network?
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
70) What happens as a result of a search campaign consistently meeting its daily budget?
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
71) What best describes Enhanced Cost-Per-Click (ECPC)
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
C) ECPC is a Quality Score boost for advertisers using ad extensions
D) ECPC is the discount applied to your Max CPC to determine actual CPC
72) Grouping similar keywords together in an ad group will:
A) ensure that the ads and keywords in that ad group are approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC) within a narrow range
D) allow an advertiser to use only broad match keywords
73) If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
A) automatically try to show the best performing ad more often
B) automatically increase your quality score based on the average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC the most often
D) automatically lower your bids according to your CPA goal
74) You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A) You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
75) With social extensions, how are +1s calculated for your ad and Google+ page
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
76) Which potential factor does Google use to calculate a search campaigns recommended daily budget?
A) Impressions
B) Conversions
C) Transactions
D) Placements
77) A lower CPA does not necessarily indicate higher profit. Why?
A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume, reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
78) Which best describes the “Optimize” ad rotation setting in AdWords?
A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
C) The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
D) The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page
79) In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
80) Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic