Monday, 7 November 2016

15 Golden rules to optimize your PPC Campaigns.

1. Work on Campaign Structuring ( For Ex- according to product and servicing we will create a separate campaign or according to century state or city  we will create a separate campaign).

2. We will optimize ad group ad should be relevant to our targeting keywords as per keyword common theme we will create a split ad group accordingly.

3. Create more ad copies in a single ad group to optimize which ad copy is performing better in terms of CTR, Conversion, average position and average CPC.

4. Use DKI ads.

5. Use Customizer ads in ad groups.

6. Ad all the rules you have to mention.

7. Test keywords in different in match types (use one keywords all ad groups and use negative Keywords.)

8. Proper use of negative Keywords.

9. Proper use of extensions.

10. Proper use of Flexible Bid Strategy.

11. Proper use of Rules.

12. Optimize ad delivery method ( Once we start getting conversions and accordingly we will change optimize setting to test).

13. use remarketing.

14. Implement Conversion tracking code.

15. For Mobile or Desktop, we will create a separate campaign by locating different budget.