81) Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?
A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
C) None of these options are correct
D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
82) You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
A) It can help direct traffic to different landing pages to discover which performs best
B) It can help aim for a desired average position during testing
C) It can help limit your costs and exposure while profitability is achieved
D) It can help limit exposure to only the geographical areas you support
83) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
A) List suggestor
B) Ad experiments
C) Placement performance report
D) Keyword aggregator
84) You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
A) TrueView video formats
B) YouTube homepage ads
C) Click-to-Play video ad formats
D) CPM Video ad formats
85) How often does the AdWords system run an auction to decide which ads to show on the Google search page
A) Every time a user enters a search query
B) Once every 24 hours for a given keyword
C) Every time a new advertiser adds a keyword to an account
D) Once every two hours for a given keyword
86) Which is one characteristic of the “Accelerated” delivery method?
A) Ads are shown above the search results as well as to the right of the search results
B) Ads are shown when users search on relevant variations of keywords in the campaign
C) Ads are only shown when there is a higher likelihood that users will click on them
D) Ads are shown as frequently as possible until the budget is exhausted
87) If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?
A) 1.01
B) 0.5
C) 0.51
D) 1
88) Which is a benefit of search advertising with Google AdWords?
A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
89) An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
90) Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
91) Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client’s ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client’s website
92) Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
93) When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
94) Your client wants to improve her ad position. What would you recommend?
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
95) Which client would you advise to advertise on the Google Search Network?
A) Jim, who wants to reach people on social networks interested in poetry
B) Suzy, who wants to reach people browsing travel websites about China
C) Bill, who wants to reach people looking for plumbing services
D) Carol, who wants to reach people watching YouTube videos
96) When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
97) An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
98) Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
A) Use target search page location to help get your client’s ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
99) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?
A) “Display Network only – All features”
B) “Shopping”
C) “Search Network only – All features”
D) “Search Network only – Standard”
100) Which of these metrics is especially important to clients who are running a branding campaign?
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
101) On the Google Display Network, your ad is eligible to show on a webpage if your:
A) keywords match that webpage’s content
B) ad text matches that webpage’s content
C) landing page matches that webpage’s content
D) website matches that webpage’s content
102) When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
103) Keyword Planner can help you buildl a new Search Network campaign by:
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
104) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A) A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
B) A call-to-action like “Visit our gym now”
C) Add a promotion like “20% off fitness classes”
D) Add a call-to-action like “Sign up for a free trial”
105) If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
106) A standard AdWords text ad is made up of:
A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
107) Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
A) Remarketing
B) Keywords
C) Topics
D) Placements
108) An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
109) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A) the daily budget you’ve set
B) your historical conversion rate
C) the expected impact of extensions and other ad formats
D) the search ranking of your website
110) Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
111) How can you see if people are searching for your client’s services during the early morning and evening hours?
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
112) You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
A) Pause your clients’ campaigns and recreate them in your manager acccount
B) Use your clients’ sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
113) Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
A) “Search Network with Display Select”
B) “Shopping”
C) “Search Network only”
D) “Display Network only”
114) When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
A) Include call-to-actions, such as “Find the nearest location”
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
115) You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her website
D) reach people who are searching for her products
116) An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
A) Set a daily budget of $20 for the advertiser’s campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser’s account
D) Set a bid of $20 for the advertiser’s campaign
117) Which client would you advise to use radius targeting?
A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30 miles
C) Christopher, who wants to promote his new product in select cities
D) Mabel, who wants to exclude her ads from certain cities
118) What does “converted clicks” measure?
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
119) Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
A) “Display Network only – All features”
B) “Search Network with Display Select – All features”
C) “Display Network only – Remarketing”
D) “Search Network only – All features”
120) Your ad can show to a user when your targeted language matches:
A) a user’s browser setting
B) a user’s Google interface language setting
C) the language of websites a user visits most often
D) a user’s operating system language
121) What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
A) Add search terms that are not leading to many clicks as negative keywords
B) Add sitelinks to your ads to make them even more prominent
C) Make sure all of these search terms are included as keywords, regardless of relevance
D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
122) What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
A) Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
B) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
C) Increase bids for ads with the lowest average position and clickthrough rate (CTR)
D) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
123) When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
A) traffic estimates for placement ideas
B) historical conversion rate estimates for your keyword and placement ideas
C) historical cost-per-click (CPC) estimates for your keyword and placement ideas
D) traffic estimates for your keyword ideas
124) You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
A) creating ads that include terms or phrases people are searching for
B) creating relevant ads and keywords, but not using ad extensions
C) creating ads that link to a generic landing page
D) creating relevant keywords and ads, and using ad extensions
125) Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
A) “Display Network only – All features”
B) “Display Network only – Remarketing”
C) “Search Network with Display Select – All features”
D) “Search Network only – All features”
126) How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
A) CPC bids are effectively coverted to CPM bids
B) CPM bids are effectively coverted to CPC bids
C) Ads using CPC bids are not allowed to compete on the Display Network
D) CPC and CPM bids only compete against bids of the same type
127) Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
A) they perceive her products
B) likely they are to become a regular customer
C) they interact with her website
D) likely they are to click her ads
128) Which of the following items is not a component of Quality Score?
A) Landing page experience
B) Maximum cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected clickthrough rate (CTR)
129) Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
A) Create a campaign with ads and keywords written in French
B) Create a campaign targeting Paris and languages other than French
C) Create a campaign targeting French and regions other than Paris
D) Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
130) Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
A) Increase the maximum cost-per-click (CPC) bid
B) Change the ad delivery method from “Accelerated” to “Standard”
C) Lower the daily budget amount
D) Pause the campaign to stop showing ads and accruing costs